Projets Special edition Smirnoff bottle in collaboration with HP

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Special edition Smirnoff bottle in collaboration with HP

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Au cours des dernières années, nous avons souvent vu des projets développés autour du concept de design génératif, permettant de créer des éditions limitées de milliers ou millions d'exemplaires uniques. Avec ce projet, les sœurs Yarza poursuivent cette exploration, mais elles complexifient le rendu en créant non seulement des assemblages de patterns, mais également des personnages aléatoires.

1. About the project

We collaborated with HP and Smirnoff to create a limited edition bottle based on the concept of diversity. Each bottle is unique to the other, thanks to a plugin by HP, Smartstream D4D, we could create millions of variations at a click.

To create these series, we portrayed 21 people from all parts of the world and mixed them with 21 hats, patterns and bodies. The number 21 comes from Smirnoff no.21 Vodka. To print these vibrant colours, we used the Indigo technology and 7 colours: CMYK + Green, Purple and Orange.

As a curiosity, all patterns come originally from the iconic Smirnoff eyebrow logo, reflecting well on the concept of diversity, how one thing can be the same, but different.

Yarza Twins

Yarza Twins is a graphic design studio based in London but originally from Spain that creates the...

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