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LeFloss Branding

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1. About the project

Branding and identity for LeFloss, a garden in the south of France. The idea is to communicate both the traditional origin of the place and its creative and free spirit. This is done by mixing typography and illustration in an unconventional way. Letterings follow a rigid layout, while the style of the illustrations and the handwritten text break the grid and add an unexpected element.

Disclaimer: this is a personal project.

Art Direction

Milano

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