Projets La Revolución

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La Revolución

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1. About the project

Naming, identity and art direction for a Mexican take away in Sant Cugat designed by Javier Arizu, Anna Berbiela, Carlos Bermúdez and Guillem Casasús.

Being the first of its kind in the area, the project demanded a solid and direct communication in order to position and get to know the place in the city.

Playing with the concept of Mexican Revolution, a strong and direct visual communication is developed through copywriting, photography and illustration.

2. About the client

Mexican take away restaurant based in Sant Cugat, at the outskirts of Barcelona.

3. The brief

Being the first of its kind in the area, the project demanded a solid and direct communication in order to position and get to know the place in the city.

4. Creative process

The communication applications explore three different fields: illustration, copywriting and photography, each of them playing with the meaning of Mexican Revolution (either through 'revolutionary' speeches, exploding food or through a more vernacular hand drawn illustrations).

5. Distribution channels

Print and digital.

Guillem Casasus

Barcelona

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