Projets Kerze—The Brewing Family

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Kerze—The Brewing Family

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Le mot d'étapes:

Il y a quelques semaines, nous avons découvert Amateur(dot)rocks via le singulier Trash Book (carnet de voyage urbain élaboré à partir des détritus ramassés par son auteure Fernada Scariafia). Nous retrouvons aujourd'hui le studio argentin sur un projet plus classique pour une marque de bière. Toute la gamme est séduisante avec des étiquettes qui donnent le ton de chaque parfum. Cohérente avec l'esprit de la marque, cette touche graphique irrévérencieuse séduira à coup sûr les amateurs de bières.

1. About the project

Kerze is a micro-brewery formed by a big brewing family located in San Luis, Argentina. Since 2010 they have kept the same passion for the beer world and a strong obsession for quality itself.

We developed a new branding and visual identity that reflects the traditional craft beer culture and values, but also the playful and "out of the box" personality of the owners.

Besides, we thought of and designed seven different labels inspired directly and conceptually on the own name of each taste of beer they have. The idea was to focus and provide each beer with their own universe and personality, always under the main brand umbrella. In this way, we achieved a conceptual, visually attractive and collectible series of labels for all the craft beer lovers.


Amateur(dot)rocks is an idea of José Bessega and Ivo Pallucchini, a young independent duo of art...


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