1. About the project
Jassel is a Spanish luxury accessory brand. Based around the themes of women contemporary and feminine confidence, we developed a simple but thoughtful logo that references the dual nature of woman, a professional and modern woman, but at the same time relaxed in her intimate moments. The identity reflects simplicity with style and elegance. The logotype was custom designed in timeless sans-serif typeface.
Services: Art direction, Branding, Corporate Identity design system and Packaging design.
Sonia Castillo Studio
Sonia Castillo is a Creative Director & Graphic designer based in Madrid, working on both printed...