Projets Henry London

Recevoir la newsletter

Recevez chaque semaines la newsletter étapes:

Nouvelle newsletter

Please add a title
Share

Henry London

Partager ce projet

Le mot d'étapes:

Un pied dans le passé et un autre dans le présent, voici le brief reçu par Mother Design pour concevoir cette campagne pour la marque de montres Harry London. Les différentes compositions font bien valoir cette idée et on retrouve à chaque fois des références issues de la tradition britannique, confrontées à des éléments contemporains. Les fonds colorés donnent une touche vive et évitent de tomber dans le désuet.

1. About the project

Inviting you to wear London your way. Inspired by a vintage timepiece discovered at Portobello Market bearing the engraving ‘Henry, August 1965’, the designers behind Henry London have created a watch collection that combines classic style and craftsmanship with modern technology and materials. Our brief was to define the brand positioning and create the brand world for a British watchmaker with one foot in the past and one in the present. We drew inspiration from the brand’s hometown – London. A place where old meets new in ever more inventive ways. Both idiosyncratic and openly diverse, London is a city that’s tailored around you – a place that invites you to find your own expression. We decided to put this ethos at the heart of the brand and to create a world in which modern Londoners of all types bring their unique expression of London to life and invite you to do the same.

Mother Design

London

View profile

Published projects

Latest uploads