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Fous de L'Île

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1. About the project

Branding and packaging for small-batch kombucha.

With a passion for kombucha and care for quality, Fous de l’Île brews the fermented tea beverage in small batches in Montréal.

Our relationship with Fous de l’île began early in their formation so we were involved in the founding aspects of the product. In addition to designing the brand and the packaging, we assessed the initial market environment, helped manage production, named the product (with a nod to Québecois poet and singer-songwriter Félix Leclerc) and directed copywriting. Our intent was to give kombucha a broader appeal as a natural beverage made with care, allowing it to escape the limited perception as a health drink.

Fous de l’île can be found in a growing number of locations on the island of Montréal, and we have the pleasure of continuing our work with them as they advance.

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