Cut outs of Famous symbols on hand
Famous Rebranding symbolic language
Each shape represents a function within an ad agency. When people start working together, you achieve more complex shapes.
Famous Rebranding business cards
Famous Rebranding stationary
Famous Rebranding font
Famous Rebranding logo + design for window
Famous Rebranding stationary overview
1. About the project
This was a rebranding proposal for a Belgian ad agency .
I used simple shapes to represent the many roles within an ad agency. These shapes are combined to create greater, more interesting forms. Symbolising the way most projects are realised. The fruit of the labour is only achieved when everyone works together. This minimalist and sleek presentation of people working together is at the heart of Famous' identity.
The Last Dodo
I'm a freelance creative and designer based in London. I specialise in creative identities and...