Editorial line for Dongpeng
1. About the project
Within the rethinking of the brand image of Dongpeng, we developed a new editorial line that corresponded with the launching of their latest products.
The concept was to enhance Dongpeng’s passion for innovation and trends when designing their new collections. A series of illustrative images were created, in which Dongpeng’s products are presented as the base for your next great project. The Chinese company is widely know, not only for being the greatest tile company in China, but also for their commitment to follow the latest interior design trends. For that we wanted to spread the message: Let their collections trigger your imagination.
Therefore, their new editorial line plays with colour in a bold intention to emphasize the freshness and originality of its pages. Starting with the corporate colours and adding new bright ones like yellow to represent the new spring collections. Their new image expands from their catalogues to other promotional means, even advertising, thanks to the potential of the pattern repetition.
In its interior, their collections are presented in a very clear way, displaying all technical information necessary for it to be self-explanatory. A strong focus on visual description of interiors with their products applied was also key when designing their pages.
VXLAB is an international strategic design agency working on design culture, creative marketing...