Dongpeng Ceramics Visual Identity
1. About the project
Dongpeng Ceramics is currently one of the biggest and more succesful groups in China. Their products have been recognized in China for their high quality. In addition, their products are sold internationally in 66 countries, and their largest export destinations include countries with high quality standards such us United States, Canada and Australia.
In their quest for the western market, Dongpeng asked us to review their visual identity, company communication and product showcase. Following their company values and heritage, we developed a complete VI manual that covered everything from logo construction to applications such as stationary, digital uses and uniforms.
We translated Dongpeng's vision for the future in a simple and yet modern image where bold typography and clear messages are key to their company communication.
VXLAB is an international strategic design agency working on design culture, creative marketing...