Projets CARACALLA | Cosmetics

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CARACALLA | Cosmetics

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Un projet complet et très propre qui comprend l'identité visuelle, les packagings ainsi que les compositions photographiques pour la communication. Chaque élément suit le même fil conducteur : la nature, l'organique et les origines culturelles. Rome Antique et luxe contemporain cohabitent avec style.

1. About the project

CaroselloLab worked on a total re-branding for the roman cosmetic brand Caracalla.
We designed a brand new logo and identity, the whole packaging line, a presentation folder and a conspicuous set of photographs.

Our aim was to create a clean look and feel using and mixing elements taken from the Ancient Rome visual tradition with the contemporary style of luxury organic cosmetics, in particular the Trajan column, patterns inspired by the flooring mosaics of the Baths of Caracalla, marble textures and stylized botanical elements.
The result is a solid recognizable brand, and an elegant and fresh product line that stands out on the shelves due its strong personality and attention to details.

Carosello Lab

☀️🇮🇹 A multidisciplinary agency focusing on Brand Design, Art Direction & Photography. February...

Rome / Milan

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