Projets Brand identity for Angel Bellés

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Brand identity for Angel Bellés

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1. About the project

When translating the personality of a business or a professional into
branding, there are a series of requirements to take into account.
In the case of Angel Bellés, his basic need was to communicate
professionalism and clarity.

Starting with the idea of an essential elegance, we created this new
monochrome brand identity in which the written accent takes much
more relevance, being it translated into an icon and even a pattern.
As for the rest of the graphic environment, we avoided unnecessary
decoration by using the logo as main element. The different materials used on his stationary generates a selected range of greys.
Regardless of its minimalism, the logo has a personality within its
simplicity that takes on the importance the brand.
We translated the needs of Ángel Bellés into this beautiful, basic and
monochrome new brand identity.


VXLAB is an international strategic design agency working on design culture, creative marketing...


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