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Atelier Fuerza

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1. About the project

Visual identity for the bakery Atelier Fuerza, specialised in sourdough run by argentinean baker Francisco Seubert Alsó.
The isotype represents the combination between the F of ‘Fuerza’, a wheat leaf and a flag flying, symbol of a collective identification, which shares and defends the same ideals, through honesty and dedication. It also use a seal of quality as a shape to represent healthy and nutritive values and high quality. The patterns were inspired by natural bread textures, applied to stationery, business cards and backgrounds.

Made by Vasty
Art direction & graphic design: Mariano Pagella
Client: Atelier Fuerza


Vasty is the creative studio of argentinean graphic designer Mariano Pagella based in Barcelona....


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