Projets Adidas Superstar 50th Anniversary: Forever Young

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Adidas Superstar 50th Anniversary: Forever Young

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Le jeune designer californien Duy DAo imagine cette campagne de communication pour les 50 ans à venir de la mythique Adidas Superstar. Le design de la chaussure s'efface pour devenir une forme graphique abstraite, cependant d'un coup d'œil, elle reste reconnaissable. Un hommage qui traduit bien toute l'efficacité de cette paire indémodable.

1. About the project

In 2019, Adidas celebrates the 50th Anniversary of the iconic Superstar with the "FOREVER YOUNG" campaign. This campaign is a tribute to influential figures that Adidas and the Superstar had been a part of or been influenced by. The campaign includes a design packaging of the special edition Superstars along with promotional posters and invitation for the shoe release party in Melrose, Los Angeles.


Design by Duy Dao
Photography by Kristen Chon

© 2017 by Duy Dao

Duy Dao

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