Projets Adidas #heretocreate Campaign

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Adidas #heretocreate Campaign

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3 têtes dans un seul corps, avec cette série d'illustrations, Karine Fortier interprète joliment le concept de collaboration. Les compositions minimalistes et très graphiques s'expriment avec dynamisme sur les différents supports et appuient l'engagement de la marque envers la création.

1. About the project

To amplify the Adidas Studio LDN in London and their #HereToCreate campaign, the brief was to create a mural for the launch of the studio. My design shows characters with a strong desire to collaborate and share their creative passions for fitness and lifestyle. The image is both powerful and engaging suited to the campaign.
The core idea also translated across and into various examples of merchandise and clothing, as well as pick up feedback postcards.

Karine Fortier

Karine Fortier was born in Paris. After moving to the UK, she studied Visual Communication at the...


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