23rd French Film Festival of Málaga
Le mot d'étapes:
Avec la Tour Eiffel en toile de fond, le message sur l'affiche du Festival du film français de Malaga est clair. Le choix de l'illustration permet la métaphore de l'écran, comme une fenêtre offrant un certain regard. La typographie s'inspire du style de la période Art Déco avec cette touche contemporaine de la lettre allongée.
1. About the project
This is visual identity and communication created for the 23rd French Film Festival in Málaga. During the festival over 20 selected films will be screened with various intentions: the development of cultural connections between France and Spain, the advancement of the modern French cinema, the popularisation of the modern French culture and art, the discovery of new frontiers and uplifting the image of France abroad.
The custom typography is based Art deco period style inspired by old French movies and travel posters.
The custom typeface, named Chat Noir, is composed of letterforms that horizontally scale between regular and extended widths of the font, which are used all at once. The approach dynamically comes to life in animations where the letters squeeze in or stretch out as needed to fill the space.
Art direction / Graphic design / Illustration — Estudio Santa Rita
Estudio Santa Rita
Estudio Santa Rita, based in Málaga, Andalucía, is an independent graphic and creativity studio...