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1. About the project

This Identity is a self-promotion of me. Massara David, 21yo Swiss graphic designer.

The branding treatment based on minimal Scandinavian and Japanese vision of design.To bring the minimum of elements, excludes the unnecessary to concentrate on the essentials. Making a constant research of contrast in the element and color to create a timeless design. That's my vision.

The ring above the letter M – thus coinciding with the brand’s principles of making a perfectly structured design.

David Massara


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